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Vision and Mission

Mission

Lake City DIRT's mission is to cultivate strong local businesses by broadening our economic base and enhancing our community's beauty, pride, and vibrancy by connecting resources, people, and opportunities. We endeavor to preserve our downtown with a specific focus on our cultural, historical, and natural resources.

Vision

Lake City DIRT supports business sustainability by cultivating the historic, artistic, and aesthetic beauty to create a vibrant downtown district beloved by the community and visitors alike.

Guiding Principles

Collaborate with mission-aligned organizations to achieve common goals.

Collaborate with mission-aligned organizations to achieve common goals.

Increase cooperative and collaborative marketing.

Increase cooperative and collaborative marketing.

Increase partnership and community input in all DIRT endeavors.

Increase partnership and community input in all DIRT endeavors.

Communicate planned actions and results with the public, other organizations, and local government.

Communicate planned actions and results with the public, other organizations, and local government.

Appeal to all ages using a variety of methods of communication.

Appeal to all ages using a variety of methods of communication.

Value diverse opinions.

Value diverse opinions.

Maintain transparency.

Maintain transparency.